Rough Rider Beef Jerky Branding
Design and Illustration for Rough Rider Beef Jerky, a Native company.
Rough Rider Beef Jerky label design.
As Rough Rider Beef Jerky is an upcoming Native-owned venture, and I wanted to reflect this in the design work. I created a vector illustration of a female bull rider, as requested by the client, and worked this into a label design. The border motif comes from a beaded headband. Using elements from the original label illustration, I created another vector image for a t-shirt, utilizing hand-rendered type based on Edmunds, the font used for the label. I also created a vector image for the back of the t-shirt with the phrase "Native Made," also with custom typography.
Rough Rider Beef Jerky Labels
Rough Rider T-shirt Design
Back of the t-shirt.
Illustration Created for the T-shirt.
"Native Made" illustration, used on the back of the t-shirt and packaging.
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